CAREER HIGHLIGHTS

As the Brand Manager at Amgen, collaborated with multiple functional units and outside partners to develop integrated communications program around the denosumab clinical program decreasing production time and costs by up to 70%.

As the account lead for SyQuest Technology, drove the planning and tactical execution of the company's most successful product launch in their 10-year history.

As the Marketing Communications Manager for Affinity Internet, Inc., led the implementation of customer and corporate communications programs as well as direct marketing campaigns contributing to record sales for the company in the first quarter of 2003 and multiple industry awards.

As the account lead for Marshall Industries, a billion-dollar electronics distributor [acquired by Avnet], launched their E-commerce initiative in 1994 transforming their procurement and sales operations. As the first player in their industry to do so, was considered one of the top-ten most successful E-commerce launches from 1991-2001.

Developed detailed plan for ValueWeb.com site enhancements directly resulting in a 40% increase in conversion and a 25% increase in sales within the first 30 days of implementation.

Managed a five-person team of web developers to build and launch Apexon's Honeywell supply-chain management application within six weeks for less than $50,000.

Developed and implemented a customer loyalty program for ValueWeb (an Affinity product) that included email communications, welcome kits and direct mail contributing to a 30% reduction in churn for the product over an eight month period.

Managed RampRate's presence at TechXNY (aka PC Expo) including building out the tradeshow space, creation of marketing materials and press kits, planning and coordination of a social event and promotion of two expert roundtables resulting in an excellent presence at the meeting and an interview of the CEO by CNN.

 

HEIDI J. WRIGHT
Los Angeles, California
email: heidi[AT]heidijanet.org

OVERVIEW

My career began in advertising on the account side 14 years ago, where I gained invaluable experience across multiple industries, including consumer, retail, heavy industry and high technology. Then in 1999, I co-founded Studio Asterisk, a design firm specializing in user interface design and development for web-based software and enterprise applications. Following my experience in advertising, I joined Affinity Internet as a Marketing Communications Manager where I helped shaped the company's post-merger strategy to integrate their house of brands.

My next move was into healthcare working at Amgen as a Brand Manager, working to launch denosumab, a product currently in clinical development. I've led several programs including the development and implementation of global communications guidelines, coordination of international and U.S. medical meetings and clinical trial support programs.

I went back to my roots in the fall of 2007 joining the Los Angeles office of Cline, Davis and Mann, a leading healthcare advertising agency in New York.

SKILLS AND EXPERIENCE

• Over 15 years of experience in advertising, marketing and web development
• Developing, directing, and driving integrated brand strategies
• Creating and maintaining branding guidelines
• Clinical trial communication programs including site adminstration, patient recruitment and retention initiatives
• Ensuring that creative solutions meet business and communication objectives
• Development of corporate messaging, promotional materials and presentations
• User Interface development, work flow analysis and GUI optimization
• Recruiting, managing and retaining creative and technical staff

 

PROFESSIONAL EXPERIENCE

Cline, Davis & Mann LLC / Los Angeles, California
Vice President, Account Supervisor
November 2007 - Present

• Responsible for managing product strategy and ensuring tactical implementation for the U.S. launch for an anti-coagulant for Scios/Johnson & Johnson
• Work with the business development group to identify and participate in agency new business initiatives
• Provide strategic direction and approvals at significant steps of the creative process while interacting with all team members of agency product team to ensure accurate information exchange and smooth flow of product work.

Amgen, Inc. / Thousand Oaks, California
Brand Manager, Denosumab
October 2003 - October 2007

• Collaborated with internal teams and external agencies to implement integrated communications programs
• Managed functional contribution from multiple departments to provide global communications guidelines, and resources to ensure consistency of branded communications
• Global coordination of material development and clinical trial recruitment and retention support
• Led Amgen’s participation at national and international medical meetings including creative development, communications planning, cross-functional coordination and on-site execution
• Coordinated the planning, development and on-site production of multiple National Sales Meetings
• Received an Amgen Marketing Excellence award in March 2007 for successful execution of innovative clinical trial recruitment strategies for denosumab pivotal trials

Ramp Rate / Santa Monica, California
Marketing Consultant
September 2003 - January 2004

• Managed the company's presence at TECHXNY including panel organization and public relations activities resulting in significant coverage by industry publications and an interview by CNN with key executives
• Develop and communicate the Ramp^Rate's brand strategy, position and messaging
• Design and production of Ramp^Rate's marketing materials including press materials, brand graphics, presentations, brochures and environmental/tradeshow graphics
• Development of client and vendor communication programs, including affiliate programs and partnerships

Affinity Internet / El Segundo, California
Marketing Communications Manager
April 2002 - July 2003

• Spearheaded the development of brand strategies, marketing planning, customer communications and direct mail programs contributing to record sales for the company for the first two quarters of 2003
• Collaborated with web development teams to optimize the usability and design of each brand's web site, order form and control panel resulting in an 120% increase in traffic conversion
• Managed $1.5M annual marketing budget including production, research and third-party software budgets
• Led public relations activities resulting in the receipt of PC Magazine's Editor's Choice Award for ValueWeb and 5 out of 5 stars for Bigstep in March 2003
• Created and implemented an internal company-wide initiative that resulted in increased corporate communication, internal training programs and a company-wide focus on communication
• Developed customer profiles for each brand utilizing qualitative and quantitative research
• Supervised outside public relations and advertising agencies
  

Studio Asterisk / San Francisco, California
Co-Founder / Director of Client Services
September 1999 to October 2001

• Managed day-to-day operations including business development, client services and project management
• Directed a full-time staff of five designers and two developers
• Assembled and directed outsource technology and creative partners
• Developed proposals including budgets, schedules and project team selection
• Managed project budgets in excess of $250,000

CLIENT LIST: Visa International, Documentum, Apexon, BluePumpkin Software, Martsoft, StartUpAgent, GetRelevant, Hotpaper.com (acquired by GoAmerica) and Grassroots.com.

The Delaney Group / Alameda, California
Senior Account Supervisor
June 1998 to September 1999

• Led the strategic development of integrated marketing and advertising campaigns
• Managed in-house and outsource teams on multiple accounts
• Worked as project lead for interactive design and web site development
• Led business development efforts by developing and negotiating the formation of strategic partnerships
  

CLIENT LIST: IDG, TSMC, ADI, Maddie's Fund, Baraka-Intracom and Worldpages.

The Silakhan Route [now vSente] / San Francisco, California
Director of Business Development / Senior Account Manager
October 1994 - June 1998

• Developed and executed business development strategies resulting in the acquisition of the agency's largest account-SyQuest Technology
• Defined brand strategies, objectives and tactics for integrated marketing and advertising campaigns
• Directed in-house and outsourced staff managing multiple accounts with annual billings in excess of $16M
• Account lead for Marshall Industries (acquired by Avnet) launching their E-commerce initiative in 1994 and coordinating over 20 co-op programs with vendors including Philips, IBM, Texas Instruments and Xilinx
• Developed and maintained advertising campaign initiatives, timelines and budgets

CLIENT LIST: SyQuest Technology, Marshall Industries [acquired by Avnet], ACLU of Utah, Caltex, ISL, Lockwood-Greene, PMI-Petzl, Chaco Sandals and Gramicci

Pangea Digital Imaging / Salt Lake City, Utah
Color Production Manager
October 1993 to October 1994

• Managed daily production schedules for system operators
• Participated in all aspects of production including imagesetting, scanning and proofing
  

EDUCATION
Brigham Young University / Provo, Utah
Major: English

REFERENCES AVAILABLE UPON REQUEST